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Brand consultancy

Be seen for what you are.

Yushva works with businesses that have outgrown how they look. The Visual Positioning System puts what you are and what you show on the same line.

Showreel

[Duration] · Selected work, [years]. Plays on click, sound off until you turn it on.

Selected work

All work
Arogya. [One line of ambition, written with the client]
Premdeep. [One line of ambition, written with the client]
Food and drink Arogya [One line of ambition, written with the client] Naming, Positioning, Visual identity [Sector] Premdeep [One line of ambition, written with the client] Naming

Why founders call us

All situations
Outgrown The business has grown. The brand still looks like the company you were. Buyers price you below what you deliver. Indistinct Hide the logo, and buyers could not tell you from your competitors. Buyers compare you on price alone. Fragmented Your site, deck and proposals each say something different. Buyers read the inconsistency as risk. Repositioning You are moving into a new market with a brand built for the old one. New buyers do not see you as an option. Under scrutiny Investors, acquirers or procurement teams are about to look closely. The brand is judged before the numbers are.

The Visual Positioning System

One engagement.
Three readings.

Where the business sits

[What this reading measures]

Where its visuals place it

[What this reading measures]

The distance between them

[What the engagement closes]

Before · reads as Competent
After · reads as Premium
Read the approach

From YushvaLabs

All writing
Essay Premium is a signal problem before it is a price problem. Note Your proposal is a brand asset. Most are not designed. Reading What a VPS reading of three D2C spice brands shows.
Next step

Start with a Brand Assessment.

Tell us where the business stands and what the brand says about it. We will tell you whether the two agree.

Book a Brand Assessment