Outgrown
The business has grown. The brand still looks like the company you were.
Revenue, team and clients have moved up a tier. The identity still introduces the earlier company, and buyers price what they see.
Fig. 1
The business
What buyers saw first
Same business, two tiers apart. [Client, shown with permission]
Signs you will recognize
- Proposals open with a discount.
- Your deck goes out after the call, not before.
- New hires describe the company better than the website does.
- Your best clients came through referrals, not through the site.
- You hesitate before sending the link.
What the engagement changes
The first impression matches the business.
[How: one sentence on the identity work.]
The site, deck and proposal agree.
[How: one sentence on the system.]
Price talks start from the right place.
[How: one sentence on positioning.]
How it runs
One VBP engagement, with positioning included. It starts with a VPS reading and runs four to twelve weeks, depending on the deliverables.
Read the approachRelated work
Next step
Start with a Brand Assessment.
Book a Brand AssessmentOther situations