Arogya
[One line of ambition, written with the client]
Naming, positioning and visual identity for an Ayurvedic spice brand.
- Client
- Arogya
- Sector
- Food and drink
- Disciplines
- Naming, Positioning, Visual identity
- Engagement
- [Year] · [Weeks]
Situation
[What the business was facing, in two sentences.]
[The commercial context: where it sold, to whom, and what was not working.]
Reading
[What the VPS reading found: where the business sits, and where its visuals placed it.]
Decision
[The positioning chosen, stated as one sentence the client could repeat.]
[What was ruled out, and why.]
System
[The name, the identity and how they carry the decision.]
Outcome
[A measured result, with its source and date.]
Where results are still pending, this section says what changed and that results are pending.
Team
[Names and roles]
Situation