YushvaLabsEssays, readings and notes from Yushva on brand positioning, pricing and how brands are read.https://yushva.workers.dev/Premium is a signal problem before it is a price problem.https://yushva.workers.dev/labs/premium-is-a-signal-problem/https://yushva.workers.dev/labs/premium-is-a-signal-problem/[One-sentence dek that states the argument.]Tue, 27 Oct 2026 00:00:00 GMTEssayPratyushYour proposal is a brand asset. Most are not designed.https://yushva.workers.dev/labs/your-proposal-is-a-brand-asset/https://yushva.workers.dev/labs/your-proposal-is-a-brand-asset/[One-sentence dek.]Tue, 20 Oct 2026 00:00:00 GMTNotePratyushWhat a VPS reading of three D2C spice brands shows.https://yushva.workers.dev/labs/vps-reading-d2c-spice-brands/https://yushva.workers.dev/labs/vps-reading-d2c-spice-brands/[One-sentence dek.]Tue, 13 Oct 2026 00:00:00 GMTReadingPratyush